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The Associazione Industriali delle Carni e dei Salumi (ASSICA), a member of Confindustria (Confederation of Italian Industry), is the protagonist of a project supported by the European Union that focuses on trust between the supply chain and consumers. "Trust Your Taste, CHOOSE EUROPEAN QUALITY" is the title of the three-year campaign, presented today in advance to the press at the Association's Annual General Meeting, which takes place in the afternoon via live streaming from the

A research conducted by AstraRicerche, presented on Tuesday 25 May, photographed the vision of Italians regarding innovation in the food sector, with a projection with respect to the behaviour they will adopt in the near future. Over the next five years, consumers intend to increase their consumption of vegetables (+ 54.0%), fruit (+ 51.5%) and 100% Italian products and with the CDO, CDOG, PDO brands. The belief prevails that even for the future the ideal food