The “Trust your Taste, Choose European Quality” project is underway
The Associazione Industriali delle Carni e dei Salumi (ASSICA), a member of Confindustria (Confederation of Italian Industry), is the protagonist of a project supported by the European Union that focuses on trust between the supply chain and consumers. "Trust Your Taste, CHOOSE EUROPEAN QUALITY" is the title of the three-year campaign, presented today in advance to the press at the Association's Annual General Meeting, which takes place in the afternoon via live streaming from the
Italians are increasingly attentive to PDO, PGI and sustainability
A research conducted by AstraRicerche, presented on Tuesday 25 May, photographed the vision of Italians regarding innovation in the food sector, with a projection with respect to the behaviour they will adopt in the near future. Over the next five years, consumers intend to increase their consumption of vegetables (+ 54.0%), fruit (+ 51.5%) and 100% Italian products and with the CDO, CDOG, PDO brands. The belief prevails that even for the future the ideal food