{"id":6217,"date":"2021-06-07T21:08:34","date_gmt":"2021-06-07T19:08:34","guid":{"rendered":"https:\/\/www.trustyourtaste.eu\/assica\/uncategorized\/come-comunicare-la-qualita\/"},"modified":"2021-07-01T14:53:02","modified_gmt":"2021-07-01T12:53:02","slug":"how-to-communicate-quality","status":"publish","type":"post","link":"https:\/\/www.trustyourtaste.eu\/en\/for-operators\/how-to-communicate-quality\/","title":{"rendered":"How to communicate quality?"},"content":{"rendered":"<p>According to recent research, <strong>90% of Italians talk about food<\/strong> and more than 70% get information online, but when looking for news only 6% do so on institutional sites! The risk of fake news is real and it is estimated that last year <strong>3 out of 4 Italians believed at least one hoax<\/strong>. Regarding food, the sector most tormented by the spread of this false news is that of the <strong>production and consumption of animal proteins<\/strong>. Each operator can make their own contribution to positively describe a product whose reputation is constantly questioned.\u00a0 How? By following these <strong>3 rules<\/strong>:<\/p>\n<ol>\n<li>Provide proof of <strong>authenticity<\/strong>: the whole sector must demonstrate that it seeks constant improvement in production and be aware that the consumer is much more demanding.<\/li>\n<li>Communicating <strong>clearly and unambiguously<\/strong>: transmitting simple, coherent and transparent messages to the consumer, considering that today consumers take a certain level of quality for granted and are more sensitive to certain values.<\/li>\n<li><strong>Involve<\/strong> the consumer: it is important to make the consumer understand all the steps in the supply chain, so that they begin to respect the product.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>According to recent research, 90% of Italians talk about food and more than 70% get information online, but when looking for news only 6% do so on institutional sites! The risk of fake news is real and it is estimated [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[275,279],"tags":[],"class_list":["post-6217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-operators","category-tips-tricks-operators"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to communicate quality? - Trust Your taste<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustyourtaste.eu\/en\/for-operators\/how-to-communicate-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to communicate quality? - Trust Your taste\" \/>\n<meta property=\"og:description\" content=\"According to recent research, 90% of Italians talk about food and more than 70% get information online, but when looking for news only 6% do so on institutional sites! 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