{"id":6218,"date":"2021-06-07T21:08:34","date_gmt":"2021-06-07T19:08:34","guid":{"rendered":"https:\/\/www.trustyourtaste.eu\/assica\/non-classifiee\/come-comunicare-la-qualita\/"},"modified":"2021-07-01T14:54:36","modified_gmt":"2021-07-01T12:54:36","slug":"comment-communiquer-sur-la-qualite","status":"publish","type":"post","link":"https:\/\/www.trustyourtaste.eu\/fr\/pour-les-operateurs\/comment-communiquer-sur-la-qualite\/","title":{"rendered":"Comment communiquer sur la qualit\u00e9 ?"},"content":{"rendered":"<p>Selon de r\u00e9centes \u00e9tudes, <strong>90 % des italiens parlent de nourriture<\/strong> et 70 % s&rsquo;informent en ligne. En revanche, seuls 6 % se rendent sur des sites institutionnels pour trouver des informations. Le risque de fake news est r\u00e9el et l&rsquo;on estime que l\u2019an dernier <strong>3 italiens sur 4 ont cru \u00e0 au moins un canular.<\/strong> Dans le secteur alimentaire, le domaine le plus touch\u00e9 par la diffusion de ses fausses informations est celui de la <strong>production et de la consommation des prot\u00e9ines animales. <\/strong>Chaque op\u00e9rateur peut apporter sa contribution en parlant de mani\u00e8re positive d&rsquo;un produit dont la r\u00e9putation est constamment mise \u00e0 mal. Comment\u00a0? En suivant ces <strong>3 r\u00e8gles<\/strong> :<\/p>\n<ol>\n<li>Apporter une preuve d\u2019<strong>authenticit\u00e9<\/strong> : tout le secteur doit prouver \u00eatre constamment \u00e0 la recherche de l\u2019am\u00e9lioration de la production et \u00eatre conscient que le consommateur est beaucoup plus exigeant.<\/li>\n<li>Communiquer <strong>clairement et sans ambig\u00fcit\u00e9<\/strong> : transmettre au consommateur des messages simples, coh\u00e9rents et transparents en tenant compte du fait qu\u2019aujourd\u2019hui les consommateurs exigent un certain niveau de qualit\u00e9 et sont plus sensibles \u00e0 certaines valeurs.<\/li>\n<li><strong>Impliquer<\/strong> le consommateur : il est important est faire comprendre aux consommateurs toutes les \u00e9tapes de la fili\u00e8re afin qu\u2019il commence \u00e0 respecter le produit.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Selon de r\u00e9centes \u00e9tudes, 90 % des italiens parlent de nourriture et 70 % s&rsquo;informent en ligne. En revanche, seuls 6 % se rendent sur des sites institutionnels pour trouver des informations. Le risque de fake news est r\u00e9el et [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[276,282],"tags":[],"class_list":["post-6218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pour-les-operateurs","category-trucs-et-astuces-operateurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment communiquer sur la qualit\u00e9 ? - Trust Your taste<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trustyourtaste.eu\/fr\/pour-les-operateurs\/comment-communiquer-sur-la-qualite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment communiquer sur la qualit\u00e9 ? - Trust Your taste\" \/>\n<meta property=\"og:description\" content=\"Selon de r\u00e9centes \u00e9tudes, 90 % des italiens parlent de nourriture et 70 % s&rsquo;informent en ligne. 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