PROJECT
The “Trust Your Taste, CHOOSE EUROPEAN QUALITY” project promoted by ASSICA and co-financed by the European Union intends to improve the level of knowledge of EU agricultural products, through the promotion of the production culture behind pork and cured meats, enhancing the high European standards and the great historical tradition that distinguishes this sector.
CURED MEATS
PORK
Values
Targets
FOR CONSUMERS
Insights and suggestions designed for consumers: new recipes, videos, information, advice on use and consumption and “tips & tricks” on pork and cured meats.
A collection of recurring questions and curiosities to support the correct information on a food category as loved as it is the subject of beliefs and false myths.
Enter the world of “Trust Your Taste, CHOOSE EUROPEAN QUALITY”, a reliable and authoritative source of information to really understand what you eat.
FOR OPERATORS
A space dedicated to all operators in the supply chain, to build a new model of inclusive network, where everyone does their part but does not lose sight of the “whole”.
A training and information section to meet the needs of a consumer who is increasingly sensitive to the values of quality, sustainability and innovation.
Here you will find the various proposals open to production, transformation, sales and Ho.Re.Ca. activated by the project.
PRESS
The media are a strategic target for improving knowledge on these products, to dispel fake news and spread the culture of conscious consumption.
This space is dedicated to journalists and communication experts, who will be able to find in-depth materials useful to deepen the project and its aims.
Download the press releases, the press kits and write to us to stay up to date on the activities promoted by “Trust Your Taste, CHOOSE EUROPEAN QUALITY”.