The project for the supply chain – Be the one to trust

With over 70 years of experience in the sector, ASSICA plays a central and increasingly strategic role in the sector, which it also represents on a national level in defence of the sector. The “Trust Your Taste, CHOOSE EUROPEAN QUALITY” campaign affirms and consolidates this role of Assica and the project as an authoritative source of information on European quality and is aimed at the entire supply chain. Breeders, Slaughterers and Processors, Cutters and retailers of Modern Organized Distribution and Restaurateurs will be involved with specific actions to increase their level of awareness and their ability to communicate with consumers, working in a distinct and coordinated way to improve the image of European pork products among consumers and increase their consumption.

With this project, ASSICA will activate specific information and updating activities for these professional categories so that a greater knowledge of the products and their genesis, their history and unique characteristics, spreads more widely from the farms to the sales channels to the public.  Among the messages/contents to be conveyed, we will focus in particular on those related to production systems, nutritional values, sustainability, animal welfare.